FAQ

How can Google Ads help generate leads for my business?

Google Ads allows you to target specific keywords, web and app placements, demographics, and geographical areas. With optimized ad copy and landing pages, users actively searching for solutions convert into leads.
What types of ads work best for lead generation?

Search ads, Demand Gen ads, Remarketing ads, and Display ads are often effective for lead generation. Lead form extensions and call ads also work well for capturing leads directly from the ad itself.
How do you ensure lead quality from Google Ads campaigns?

I optimize ad copy, use precise keywords, placement, and geographic targeting, and craft compelling landing pages to attract high-intent users. Regular monitoring and adjustments help filter out irrelevant clicks and ensure I generate quality leads. I also ask for lead quality feedback from my clients on an ongoing basis to ensure I'm hitting (or surpassing) the mark.
What is the cost of lead generation through Google Ads?

The cost depends on factors like your industry, competition, target audience(s), and your geographic area. Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Costs vary, but I focus on optimizing for a high return on investment (ROI).